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Fitness

Helping Regular People Build Incredible Physiques

There are different ways to reach fulfillment in fitness, from bodybuilders to the general population.

Written by Tom MacCormick Last updated on Nov 22, 2021

Helping Regular People Build Incredible Physiques

Steve Keane is the co-founder of Kraft Coaching, a coaching service specializing in helping regular people develop incredible physiques. I’m a big fan of Steve’s work and think of him as part coach, part fitness philosopher.

Helping Regular People Build Incredible Physiques

Steve Keane is the co-founder of Kraft Coaching, a coaching service specializing in helping regular people develop incredible physiques. I’m a big fan of Steve’s work and think of him as part coach, part fitness philosopher.

Steve’s coaching journey has seen him pivot from coaching competitive physique athletes to helping general population clients.

In this episode, he explains why this change has increased his sense of fulfillment.

He also describes the similarities and differences between training physique competitors and recreational lifters who want to look great.

We cover the differences in:

  1. Training
  2. Diet
  3. Mindset

We also delve into how his coaching practices have evolved and enable him to get the best from his clients.

If you have any questions or comments about the show, please email me at tom@breakingmuscle.com or drop me a DM on Instagram @tommaccormick.

You can find out more about Steve and the Kraft Coaching crew by following him on Instagram @steve.kraftcoaching.

You can also find this podcast sitting on top of all my other Six Pack of Knowledge podcasts (curated discussions with the greatest hypertrophy experts on the planet).

Or look for Breaking Muscle’s channel and podcasts on the following services: iTunes, Spotify, YouTube, Stitcher, PlayerFM, PodBean.

About Tom MacCormick

Tom MacCormick is a former skinny kid who was told he was too small to make it as a rugby player. Since then, he has added over 40 pounds to his frame and helped hundreds of clients to build muscle and drop fat.

Tom has earned a BSc in Sports Science and Coaching, an MSc in Strength and Conditioning, and has undertaken countless professional courses, seminars, and workshops. He has carried out over 10,000 hours of personal training sessions. Tom has made, and learned from, every mistake there is to make when it comes to transforming his physique.

More recently, Tom founded Flat Whites Free Weights to provide a hub for his online clients and to share his thoughts on training, nutrition, and the ultimate pre-workout supplement, coffee.

Tom is married to Sally and they have two beautiful kids.

View All Articles

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