Helping Regular People Build Incredible Physiques

Tom MacCormick

Strength and Conditioning, Personal Training, Sports Science



Steve Keane is the co-founder of Kraft Coaching, a coaching service specializing in helping regular people develop incredible physiques. I’m a big fan of Steve’s work and think of him as part coach, part fitness philosopher.



Steve’s coaching journey has seen him pivot from coaching competitive physique athletes to helping general population clients.


In this episode, he explains why this change has increased his sense of fulfillment.


He also describes the similarities and differences between training physique competitors and recreational lifters who want to look great.



We cover the differences in:


  1. Training
  2. Diet
  3. Mindset


We also delve into how his coaching practices have evolved and enable him to get the best from his clients.


If you have any questions or comments about the show, please email me at or drop me a DM on Instagram @tommaccormick.


You can find out more about Steve and the Kraft Coaching crew by following him on Instagram @steve.kraftcoaching.


You can also find this podcast sitting on top of all my other Six Pack of Knowledge podcasts (curated discussions with the greatest hypertrophy experts on the planet).


Or look for Breaking Muscle's channel and podcasts on the following services: iTunes, Spotify, YouTube, Stitcher, PlayerFM, PodBean.

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