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Fitness

How to Build a Brand in the Fitness Industry

Our guest is Andrew Coates. Andrew is a coach, writer, and podcast host. He works with athletes and gen-pop clients with a focus on education and enjoyment.

Written by Tom MacCormick Last updated on Nov 22, 2021

How To Build A Brand In The Fitness Industry

Our guest is Andrew Coates. Andrew is a coach, writer, and podcast host. He works with athletes and gen-pop clients with a focus on education and enjoyment.

How To Build A Brand In The Fitness Industry

Our guest is Andrew Coates. Andrew is a coach, writer, and podcast host. He works with athletes and gen-pop clients with a focus on education and enjoyment.

This means their training, diet, and lifestyle are sustainable for long-term progress. 

In recent years, Andrew has successfully branched out to become a prolific content creator. In this episode, we discuss how he juggles coaching 35+ hours a week with weekly podcast episodes, writing articles, and posting on social media daily. We also explore how this has opened up multiple opportunities for him.

If you are interested in expanding your impact within the fitness industry and want practical tips to help you achieve it, this episode is a goldmine.

You can also find this podcast sitting on top of all my other Six Pack of Knowledge podcasts (curated discussions with the greatest hypertrophy experts on the planet).

Or look for Breaking Muscle’s channel and podcasts on the following services: iTunes, Spotify, YouTube, Stitcher, PlayerFM, PodBean.

About Tom MacCormick

Tom MacCormick is a former skinny kid who was told he was too small to make it as a rugby player. Since then, he has added over 40 pounds to his frame and helped hundreds of clients to build muscle and drop fat.

Tom has earned a BSc in Sports Science and Coaching, an MSc in Strength and Conditioning, and has undertaken countless professional courses, seminars, and workshops. He has carried out over 10,000 hours of personal training sessions. Tom has made, and learned from, every mistake there is to make when it comes to transforming his physique.

More recently, Tom founded Flat Whites Free Weights to provide a hub for his online clients and to share his thoughts on training, nutrition, and the ultimate pre-workout supplement, coffee.

Tom is married to Sally and they have two beautiful kids.

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