Business Development

Are you making these mistakes? It could be costing you clients and your reputation.
The build-or-buy decision for business systems or software can feel overwhelming. Let's look at the big picture.
One of the most important, but rarely discussed aspects of opening a gym is your lease - and a commercial lease can be a beast.
If you are a real expert, you value your time, your investments, your results, and your impact.
Many successful businesses compete with free. Let's look at some real world examples.
If done wrong, your AdWords campaign can eat through your budget like Kobayashi through a pile of hot dogs.
I’m going to help you become a better leader, inspire others, and leave a mark in our industry.
So, you’ve been a trainer for a while and want to take it to the next level? If that is you then read on.
Looking at the numbers of people who actually stick around your gym can be scary, but your business will thank you.
I’ve had many individuals approach me with questions about being a trainer and whether to become one. Here’s the advice I've told them.
I firmly believe that approaching contracts with honesty and humanity will build a much better business for you and your team - and your clients.
Today I'll discuss a few good reasons to pre-qualify clients and also give you some concrete steps to go about it.
Looking to opening up your own gym business? Help is at hand, not just from me but from those who have done it before. Here are a few things I would look at if I was in your shoes.
Fred Fornicola is a fitness specialist. He has been involved in the field of strength and fitness since 1976 and has authored hundreds of articles in numerous publications.
Make sure both you and any potential business partner or investor are comfortable with the answers to all of these questions before joining forces.
Your team is your family and what power your business. These are important things you need to examine before bringing a new member into your business team.
Should you limit your classes to a certain amount of clients? If you incorporate a class cap, you also have to figure out how to enforce it.