Social Media and the Climate of Fitness
Maybe we should spend less time studying how other people use social media and turn our lens inward.
Be a Fitness Extrovert
Don't shy away from publicizing your hard work in fear of making other people uncomfortable.
The Dark Side of Fitspiration
Social media platforms may not be helping break the cycle of eating disorders and compulsive exercise.
Become Your Brand: How to Build the Perfect Web Presence
Your online presence should pay off in real business.
Breaking Muscle HQ
5 Ways to Increase the Value of Your Brand With Social Media
In the evolving world of fitness, being a coach is not enough.
Is CrossFit HQ Trolling You?
CrossFit HQ's social media team knows how to get a big reaction. Let's stop falling for it.
A Qualified Defense of Puking in CrossFit
Tossing your cookies occasionally is okay. Celebrating it is not.
Get Sponsored: How to Build a Brand as an Athlete
If you are an athlete, you are your own brand - and social media is your main asset.
Antoine Jolicoeur Desroches
Successful Internet Marketing: Consistency Is King
Success with Internet marketing comes with frequency and quality of posted content. How do you rate?
The Dangers of Hyperventilation (And CrossFit Social Media)
A recent Facebook post by CrossFit HQ underlined the importance of responsible social media use.
Bad Advertising and Hubris: Will CrossFit HQ Ever Apologize?
The social media wars orchestrated by CrossFit HQ are a sign of a deeper problem with its company culture.
What These 7 Misguided Motivational Memes Should Really Say
The problem with Facebook, and the Internet at large, is that soundbites like memes become widespread and accepted as truth.
Booking Your First TV Appearance as a Fitness Expert
There are critical steps to follow to ensure a successful TV appearance that may boost your credentials as a fitness pro.
You Are Going to Die, So Stop Wasting Time on Facebook
No matter how much we argue, there will never be a be-all and end-all when it comes to exercise and nutrition.
4 Ways to Make Better Connections With Friends, Clients, and Yourself
Don’t hide on the phone, Facebook, or the computer. Examine your emotions and when you shut them down.
A Highly Effective Facebook Marketing Tactic for Fitness Professionals
The moment you understand this tactic will be the day you see huge profits and gains in your business.
Fill Your Classes Through Painting Your Ideal Client
Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.
CrossFit Should Not Be Based on a Dare
Mixing and matching from boxes and CrossFit celebs is a prescription for failure. Seeking out the most heinous crush-fest is just plain reckless.
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