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Reviews

Product Review: Joebar by Cocomo Joe

This bar is a real winner from product quality to market positioning.

Logan Gelbrich

Written by Logan Gelbrich Last updated on September 1, 2012

We receive free products and receive commissions through our links. See disclosures page.

cocomo joe, coconut bar, coconut snacks, paleo, paleo snacks, joe bar

As long as I am exposed to incredible products and brands like Cocomo Joe, I’ll continue to have the world’s best job. As a consumer, I’ve seen Joe Bars around more and more of the places I frequent, such as health food stores, gyms, and community events. This was the first time, however, that I took the plunge and tried what Joe Bars had to offer.

With a strong foundation of coconut-based ingredients, Joebar almost couldn’t go wrong in my eyes. I happen to lean heavily on coconut products in my nutrition practices – coconut oil, coconut butter, raw coconut, and so on. I believe strongly in what coconuts have to offer with regards to quality dietary fat, taste, and what I’ll call “snackability.”

cocomo joe, coconut bar, coconut snacks, paleo, paleo snacks, joe barJoebars build off this coconut base with a multitude of different flavors from all natural ingredients. The Joebar spectrum of flavors includes: cocoa, coffee, cranberry, fig, green (spirulina), and mango. My personal favorite was the fig bar. Maybe my special interest in the fig bar especially was due, in part, to the fact I didn’t know they made it, and I haven’t seen anyone produce a flavor like it.

It seems as though the health food bar market is largely based around fruits and nuts, with the common glue that keeps it all together being dates or something artificial. Even my beloved Larabar fits that exact model. Joebar breaks away from that mold with this shredded coconut base. Of course, there’s probably good reason most companies choose a similar formula in that it works. Joebar, however, has capitalized on being different without the consequences of being brittle or dry. These coconut-based products are surprisingly soft, chewy, and tasty.

cocomo joe, coconut bar, coconut snacks, paleo, paleo snacks, joe barAs far as ingredients go, Joebars are simple and largely organic. Consumers can rest assured they don’t need to have a master’s in biology to read the label. The mango Joebar’s ingredient list, for example,includes: organic coconut, organic walnuts, organic raw coconut nectar, organic raw mango, organic chia seeds, organic raw maca root powder, organic raw virgin coconut oil, and organic cold pressed vanilla extract.

I loved Joebars and swiftly ate through my stash. I think this is a real winner from product quality to market positioning. Even the branding is crisp and fun. Hats off to the folks at Cocomo Joe.

Joebars are available at cocomojoefoods.com for $36.00 per box (12 count).

Logan Gelbrich

About Logan Gelbrich

As a catcher with the University of San Diego and the San Diego Padres, Logan saw training simply as support for his athletic endeavors. Now, however, he enjoys its more universal application in himself and others.

Logan is the founder of Functional Fitness on the Bluffs and Original Nutritionals, as well as an athlete and coach at CrossFit Los Angeles. With a background in professional baseball, Logan has committed his life after baseball to a more general application of performance. His passion for functionality and improvement, coupled with an evolutionary approach to nutrition, has become a career grounded in making people better.

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