The Deadly Ways Excess Sugar is Stunting Your Child

You know sugar is bad for you, but do you know what excessive sugar intake does to your child? And that it is as powerful as cocaine addition? Find out how sugar affects the brain of your child.

Children and sugar go together like bros and protein shakes, divas and booty shorts, or middle-aged housewives and Zumba classes. Every morning I see bright-eyed and eager students bounce around the schoolyard, hopped up on nothing but an enthusiasm to learn and sugar – lots and lots of sugar. In fact, scratch the enthusiasm. I think it’s just sugar that’s got them bouncing.

Considering an average child’s day normally begins by guzzling down sugar-laced cereals peddled by brightly colored mascots or fat-soaked donuts with bright pink frosting, it’s no surprise that in Australia the number of children on ADHD medication has doubled between 2002 and 2010 – from 245,791 to 507,168.1

Being a fitness professional, I would love to sit here and tell you that the inactive, sugar-fuelled diet of so many tweens is the sole reason for the rise in ADHD cases, but the jury is still out on that claim. However, that isn’t to say that your little tyke’s obsession with reaching Tenth Prestige rank in Call of Duty 4 whilst shovelling sour gummy worms, Cheetos, and super-sized slushies down their gullets isn’t doing them a significant amount of long term damage.

Whenever we do something we enjoy, whether it is running a marathon, hitting a new 1RM deadlift, or spending an afternoon on the couch watching Fresh Prince of Bel Air reruns and eating a tub of chocolate ice cream, our brain releases dopamine. Dopamine is the neurotransmitter that regulates what we find pleasurable and sets us off on a quest to seek out these pleasurable activities, regardless of what they may be.

When your child grabs that donut off of the bench for breakfast, fills up their cereal bowl with a crackling cereal, or sneaks a jelly snake from the canteen before school starts, their brains are flooded with dopamine. Just like with any other drug, they love the feeling of their insulin levels rising, that rush of energy, the sweet, smooth texture of the gummy goodness hitting their tongues, and they associate that taste sensation with pleasure.

dopamine and children, dopamine and kids, sugar and dopamine, dopamineThat would be all well and good – everyone deserves some pleasure after all – if it wasn’t shown that sugar is as addictive as cocaine. Åsa Mackenzie, associate professor of neuroscience at Uppsala University, conducted a study to test what sugar addicted mice would do when presented with cocaine or sugar. Surprisingly enough, the researchers found that the sugar-addicted mice, even when presented with cocaine, still preferred the sugar due to becoming hypersensitive to the substance, resulting in more sugar required via ingestion for dopamine levels to spike. Åsa Mackenzie concluded that, “Lower doses than normal are enough to increase the propensity to ingest the substance, and this is true of both sugar and cocaine.”2

It’s a harrowing comparison, sugar and cocaine. One is found in nearly everything a typical child or adult in Western society will consume on a daily basis. The other will have you locked up tighter than a bodybuilder’s glutes after leg day. And both wreak absolute havoc on a person’s dopamine’s levels. Dopamine levels that, when reduced through drugs or sugar intake, may cause substance abuse and disrupt dopamine signalling, resulting in motor hyperactivity and mimicking the symptoms of ADHD in teenagers.3,4

Considering, for a moment, that ADHD is over-diagnosed. It is a scary thought that maybe some of those children popping Ritalin don’t actually need the little white pills, but rather a breakfast filled with more proteins and fats (that’s right, I said fats) than sugars and carbohydrates. Such a breakfast would provide a sustained energy release throughout the day, increase concentration, and prevent their bodies from becoming dulled to the release of dopamine neuro-transmitters.

sugar addiction, sugar addiction in kids, sugar addiction in childrenUnfortunately, excessive sugar intake in a child’s diet causes more problems than just ADHD symptoms (as if that wasn’t enough). Within our brains resides a chemical known as brain-derived neurotrophic factor (BDNF). BDNF is responsible for creating new long-term memories, learning, and higher order thinking. Exercise has been shown to positively influence the growth of BDNFwhilst diets high in sugars reduce the growth of BDNF, making it hard for kids to learn new things.5,6 So when your son comes home from school and says he didn’t do anything, maybe he really didn’t or maybe he did, but just can’t remember because of all that sugar he’s been eating.

Separating children from sugar would be nearly as impossible as separating me from my protein shakes and deadlifts. Even though we know why sugars are bad, children see sprinkles and their eyes light up. Sure, you could say no, but that doesn’t mean they won’t just buy it when you’re not looking, or take some off of a friend. Instead, try limiting your child’s sugar consumption when you are with him or her. Encourage your child to seek out natural sources of sugar, via fruit, and keep even that to an afternoon or after dinner treat.

It won’t be easy. They’ll kick, scream, bite, moan and groan but remember, dousing their brains with sugar can lead to drug abuse, ADHD symptoms, Alzheimer’s, and dementia (through impaired BDNF production). And that’s just not worth it.



2. Johan Alsiö, Karin Nordenankar, Emma Arvidsson, Carolina Birgner, Souha Mahmoudi, Briac Halbout, Casey Smith, Guillaume M. Fortin, Lars Olson, Laurent Descarries, Louis Éric Trudeau, Klas Kullander, Daniel Lévesque, Åsa Wallén-Mackenzie. Enhanced sucrose and cocaine self-administration and cue-induced drug seeking after loss of VGLUT2 in midbrain dopamine neurons in mice. Journal of Neuroscience, 2011

3. JAMA and Archives Journals (2007, August 8). ADHD Appears To Be Associated With Depressed Dopamine Activity In The Brain.ScienceDaily. Retrieved November 6, 2012, from­/releases/2007/08/070806164505.htm

4. Jucaite A, Fernell E, Halldin C, Forssberg H, Farde L. Reduced midbrain dopamine transporter binding in male adolescents with attention-deficit/hyperactivity disorder: association between striatal dopamine markers and motor hyperactivity. Department of Woman and Child Health, Karolinska Institutet, Stockholm, Sweden.

5. Gomez- Pinilla F, Zhuang Y, Feng J, Ying Z, Fan G. Exercise impacts brain-derived neurotrophic factor plasticity by engaging mechanisms of epigenetic regulation. Eur J Neurosci 2011 Feb;33(3):383-90.

6. Molteni R, Barnard RJ, Ying Z, Roberts CK, Gomez-Pinilla F. A high-fat, refined sugar diet reduces hippocampal brain-derived neurotrophic factor, neuronal plasticity, and learning. Neuroscience2002; 112(4):803-14.

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