Author: Keith Norris

At age fifteen, Texan Keith Norris was already involved in one of the premier fitness and weight training scenes in the country – Powerhouse Gym, a legendary bodybuilding, training, and powerlifting mecca in San Antonio that launched the careers of athletes like Ms. Olympia Rachel McLish, Lori Bowen-Rice, and many others. A knee injury derailed Keith’s career as a linebacker at Texas State, but his experience rehabbing and working with some of the best strength coaches in the country continued to increase his interest in intelligent body development. In 2010, after navigating a successful nine-year military and fifteen-year corporate career, Keith was finally able to follow up on his lifelong dedication to training and come on board Efficient Exercise as a partner and regional manager. Anyone who trains with Keith instantly recognizes the depth of his knowledge, experience, and the intuition he brings to the process. He seems to know exactly what it is that you need to continually progress toward your strongest, leanest self. And you can feel that he enjoys it – all of it, the teaching, the relationships, and his own training – in every fiber of who he is. Keith is also one of the leading figures in the exploding paleo nutrition and health movement. His tireless work promoting paleo principles is what allowed him to reach out to paleo celebrities like Robb Wolf and Mark Sisson to pull together 2012’s super symposium, PaleoFX12. Anyone who attended PFX12 could quickly see from the line of athletes, peers, and wide-eyed newbies that lined up to speak to Keith, that he is truly on the pulse of new exciting developments in the fitness field. Keith’s blog, Ancestral Momentum – Theory to Practice, is internationally popular, and he is a regular guest on many of the premier media sites for new approaches to nutrition and body development. And, if you’re lucky enough to live in Austin, you not only know Keith from the Internet, you have direct access to one of the best trainers in the world. Keith also apprentices every trainer who works for EE, so no matter who you work with, you’ll experience “The Keith Norris Method” infused throughout Efficient Exercise. And he has four little foo-foo dogs.

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